Activities: Communication Activities

Overview

Communication Activities allow you measure and evaluate the effectiveness of your communications to partners. It is useful to test whether or not partners are reading the emails you send them and if the partners take action (such as clicking a link) when they do. 

You can measure these trends with Communication Activity.

• Each Partner who receives an email may ignore it, read it, or read it and follow links.
• In some cases, an email may prompt a user to unsubscribe entirely from your communications.

Zift PRM allows you to track all of these so that you can tweak future communications to obtain the greatest return on the effort invested.

Activity Metric	Description	Dashboard display format	Required Rights (Security Task: Level)
Communications Read	Displays the number of people who read the communication they were sent. This is a simple indicator of the impact your communications are having.	Bar Graph	CommTask:1
# of Comms Read	Displays the percentage of people who read the communication they were sent with the trend direction and magnitude of change. This is useful for tracking the impact of changes you make to communications over time.	Numerical	CommTask:1
Communication Click Throughs	Displays the number of people who have clicked on a link in the communication they received. How granular is this? If there was more than one link in an email, will I be able to see if they clicked on more than one?	Graph	CommTask:1
Communications Unsubscribed	Displays the number of people who have unsubscribed from your communications.	Graph	CommTask:1
# Comms Unsubscribed	Displays the number of users who have unsubscribed from your emails.What does the trend relate to, is it the same period previous	Numerical	CommTask:1

 

Related Topics

• About Partner Communication