Set-up a Campaign

Overview

Campaigns are used to group actions and activities that are taken around a specific initiative. Once you have created a campaign, it will appear as a list option throughout Zift PRM. By associating actions with campaigns, you will be able to correlate activities to the Campaign and measure the effect more efficiently.

Before You Begin

Log into PRM Admin with CommTask Level 3 rights.

How to Set-up a Campaign

1. Navigate to Communication > Campaigns.
2. Click Add.
   
   
3. Enter the campaign information.
   
   
   
   

   Label	Description
   Campaign Name	Enter a descriptive campaign name
   Target Audience	Define the target audience the campaign is aimed at
   Objective and ROI	Enter the objective you wish to achieve and the estimated Return on Investment (ROI)
   Budget	Enter the amount budgeted for the campaign
   Campaign Start Date	Use the calendar control to select a start date
   Campaign End Date	Use the calendar control to select an end date
   Campaign Complete	Select Yes if a campaign has come to an end
   Active?	Select whether the campaign is active

4. Click Save.
5. The campaign is created and available for selection within the system.
   
   

 

Related Topics

• Create Email Marketing Communication
• Create Activity Stream Message